midtxt™ is our in.text advertising network that allows bloggers and content publishers the ability to monetize existing content seamlessly, ensuring the ultimate user experience while generating incremental revenue. midtxt™ scans and discovers relevant content in a partners site and then matches text and rich media, text, & video ads to that content in real-time. midtxt™ also gives advertisers access to an entirely new targeted medium where they can reach additional customers.
in.text advertising is a very non-intrusive and highly targeted format used to monetize blogs and other sites rich in contextual content. A link is created when an advertisers selected keyword matches a keyword located in a blog or sites’ content. By clicking on the in.text ad, the user arrives on the advertiser’s landing page which can be customized according to the specific keyword, the type of content, or any other variable. This enables the advertiser to cultivate a meaningful, timely, and relevant interaction with the user. The most common format is simple text, but is also offered in rich media/flash, and video for additional branding opportunities, where a logo, full 30-60 sec. commercial, or other creative can be applied.
The relevancy between the keyword located in the text and the in.text ad contributes to a more relevant, and higher converting online ad format. As a blogger, the reading experience is everything, so the more relevant and closely tied your ad units are to your content all while being unobtrusive, the more readers you will have and more money you will make from your respective ad intiatives. It’s that simple.
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